Strategic marketing

for Profits and NGOs

More value to your identity

Strategic
marketing

for Profits
and NGOs

I am a marketer focused on martech and digital transformation, organization change and people empowerment.

My goal is to help companies to get the best from their tech stack, enhancing brand, heritage and strategies.

I work with experts and teams worldwide to create comprehensive solutions and plans tailor made for different industries and markets.

I’m an Inbound Certified Trainer, the Co-host at the EMEA HubSpot Certified Trainers subgroup and a LinkedIn Certified Marketing Insider.

I value open and consistent relationships built on mutual respect for shared values, visions, and goals.

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Strategies

Every company wants a great return on any investment: this is impossible without a valuable strategy.

You’ll need a comprehensive plan to differentiate from your competitors, properly segment your audiences, control your budget, choose the right mix of marketing tactics and tools, build blueprints, measure your goals, develop a roadmap, align your team.

Stop to improvise, rule your business. I’ve focus on this for the last ten years of my career.

Data

Data-driven decisions will multiply your revenues per ten, in just a month. I’ve helped people doing this in multiple markets. Learn how to collect, organize and give meaning to data, understanding how to distinguish meaningful informations from the noise. Use facts and metrics to guide strategic business decisions that align with your goals, objectives, and initiatives.

Prioritize, analyse and repeat. This is everything you need to do, in the right way.

People

Your company is your team. Listen to them and empower the entire workforce: the results will surprise you.

Communicate directly and transparently, make everyone understand its own responsibilities, push them to desire to achieve team and organizational goals, take care of your people, offer a clear vision, delegate with care and provide constructive feedbacks.

I’ve trained thousands people around the world: let’s do it together.

Nice to meet you, Ignazio!

80+ certifications

HubSpot Community Champion

HubSpot Community Champions are an elite group of community users who are proven to be thought leaders and subject matter experts for certain tools in HubSpot, as well as best practices in their industry. 

Inbound and HubSpot Certified Trainer

The bearer of this certificate is hereby deemed fully capable of delivering inbound and HubSpot training. They have been tested on training fundamentals, building effective training, and facilitating engaging training. They also demonstrated the ability to apply training best practices that meet HubSpot Academy standards.

 

LinkedIn Certified Marketing Insider

The LinkedIn Certified Marketing Insider certificate demonstrate a deep insider knowledge of LinkedIn marketing. To get this certificate, I demonstrated expertise:

  • in LinkedIn advertising foundations, such as launching a successful LinkedIn advertising campaign, optimizing targeting, and reporting;
  • in building a full-funnel LinkedIn marketing strategy;
  • in creating and maintaining paid and organic contents.

I have now access to a full range of LinkedIn exclusive resources and benefits as: internal meetings, deep dives on upcoming product launches and feautures.

Certified in Google Analytics 4, Google ADS Measurement and Google Campaign Manager 360

,Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks. 

The Campaign Manager Certification exam, in particular, covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance. Users completing this exam should be experienced users of Campaign Manager.

Google Analytics Certification demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features. This certification recognizes the ability to: setup a Google Analytics 4 property for a website or an app; collect the data needed for a business and use the various reporting tools and features; recognize key measurement features that can show the effectiveness of online marketing efforts.

Google Ads advisors community member

Select Google Ads advertisers are being offered the unique opportunity to help shape current and unreleased products via surveys, a rare chance to directly influence its products and services.

Community Members have a unique opportunity to provide input that can influence the direction of Google Ads products. We also get a sneak peek at unreleased features and offer feedback before they are launched.