Strategic marketing
for Profits and NGOs
More value to your identity
Strategic
marketing
for Profits
and NGOs
I am a marketer focused on martech and digital transformation, organization change and people empowerment.
My goal is to help companies to get the best from their tech stack, enhancing brand, heritage and strategies.
I work with experts and teams worldwide to create comprehensive solutions and plans tailor made for different industries and markets.
I’m an Inbound Certified Trainer, the Co-host at the EMEA HubSpot Certified Trainers subgroup and a LinkedIn Certified Marketing Insider.
I value open and consistent relationships built on mutual respect for shared values, visions, and goals.
Strategies
Every company wants a great return on any investment: this is impossible without a valuable strategy.
You’ll need a comprehensive plan to differentiate from your competitors, properly segment your audiences, control your budget, choose the right mix of marketing tactics and tools, build blueprints, measure your goals, develop a roadmap, align your team.
Stop to improvise, rule your business. I’ve focus on this for the last ten years of my career.
Data
Data-driven decisions will multiply your revenues per ten, in just a month. I’ve helped people doing this in multiple markets. Learn how to collect, organize and give meaning to data, understanding how to distinguish meaningful informations from the noise. Use facts and metrics to guide strategic business decisions that align with your goals, objectives, and initiatives.
Prioritize, analyse and repeat. This is everything you need to do, in the right way.
People
Your company is your team. Listen to them and empower the entire workforce: the results will surprise you.
Communicate directly and transparently, make everyone understand its own responsibilities, push them to desire to achieve team and organizational goals, take care of your people, offer a clear vision, delegate with care and provide constructive feedbacks.
I’ve trained thousands people around the world: let’s do it together.
Nice to meet you, Ignazio!
80+ certifications
Inbound and HubSpot Certified Trainer
The bearer of this certificate is hereby deemed fully capable of
delivering inbound and HubSpot training. They have been tested
on training fundamentals, building effective training, and facilitating
engaging training. They also demonstrated the ability to apply
training best practices that meet HubSpot Academy standards.
LinkedIn Certified Marketing Insider
The LinkedIn Certified Marketing Insider certificate demonstrate a deep insider knowledge of LinkedIn marketing. To get this certificate, I demonstrated expertise:
- in LinkedIn advertising foundations, such as launching a successful LinkedIn advertising campaign, optimizing targeting, and reporting;
- in building a full-funnel LinkedIn marketing strategy;
- in creating and maintaining paid and organic contents.
I have now access to a full range of LinkedIn exclusive resources and benefits as: internal meetings, deep dives on upcoming product launches and feautures.
Certified in Google Analytics 4, Google ADS Measurement and Google Campaign Manager 360
Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks.
The Campaign Manager Certification exam, in particular, covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance. Users completing this exam should be experienced users of Campaign Manager.